You’re ready to build a website for your photography business, but what exactly should your site cover?
The main purpose of a photography website is to highlight your work and provide your dream clients with all the necessary information.
The website should give a clear overview of all your services, who you do it for, and your location, while being easy to navigate and offering a seamless experience. When your dream clients land on your site, it should be obvious to them that you are the right person for them to work with.
Having a professional, strategically built website adds credibility and helps market your services to increase client inquiries.
I recommend Showit for photography websites. It’s an incredibly user-friendly platform where you can create sites with a drag-and-drop interface. Explore my Showit website templates created for photographers.
Get a free month of Showit with code SOULKYND.
01. Home
Your homepage communicates the nature of your business and gives an overview of everything your business is about, and invites visitors to explore the rest of the pages.
Sections
- hero (what you do, for whom & where)
- intro (briefly about your approach)
- about (briefly introduce yourself)
- featured in
- your services (weddings, couples, family,…)
- galleries/portfolio
- testimonials
- booking CTA
- menu bar & footer
02. About
A chance to get personal and build a connection with your potential clients. Share your story, values, all the little things that make you, you.
Sections
- hero
- briefly about you and your story
- booking CTA
- menu bar & footer
Optional
- your values
- travel dates (here or on the information page)
- featured in
- what inspires you
03. Information/Experience
The purpose of this page is to sell your services. Break down your packages and processes to make it clear what it’s like working with you and what the investment is.
I definitely recommend sharing your pricing on the website or at least starting price points. It will remove unnecessary back-and-forth emailing with potential clients who never had the budget for your services to begin with.
Sections
- hero
- navigation (good for longer pages)
- your approach
- packages and pricing (+ who it’s for)
- process
- FAQ
- testimonials
- booking CTA
- menu bar & footer
Should you have a separate pricing page?
Not necessarily. You can give all the pricing information on the Information page. If you really have a lot of information to share and don’t want to overwhelm your potential client, having a separate Pricing page is a good idea to still keep people on your site.
Another option is to add an email sign-up form on the Information page to automatically give access to a PDF Pricing Guide.
You should still keep starting prices on the Information page.
05. Portfolio/Galleries
Highlight your best pieces from each package type you offer (e.g., weddings, engagements, family). This gives a great overview of your work.
If you don’t have a blog, you can also share individual shoots in your portfolio instead of sharing a mix of different shoots.
If you have a blog, overview galleries complement the blog content really well.
Sections
- hero
- categories
- galleries
- booking CTA
- menu bar and footer
05. Inquire/Contact
Time to book your dream clients! This page is straightforward to make the booking process seamless.
Sections:
- hero (location, business hours & when they can expect a response)
- you can also add the process canvas here from your experience page
- native Showit form / integrated contact form (HoneyBook, Dubsado, …)
06. Blog pages
Having a blog is a great way to share individual photoshoots but also to share helpful tips and resources to educate and nurture your community. It’s also great for SEO.
Sections: Blog Home
- hero
- categories + search bar
- featured post (best if you have many blog posts)
- posts layout
- newer/older posts bar
- menu bar & footer
Sections: Single Post
- featured image
- title + category
- post content
- can also add a sticky sidebar with your introduction and links to your services/shop, etc.
- next/previous post
Do you need both blog and portfolio pages?
Portfolio/Gallery – share your favorite pieces
Blog – share individual shoots and educate
You can absolutely use your blog as your portfolio!
Gallery pages are a great way to give an overview of your work, whereas with your blog you can dive deeper and share more about the shoots + it’s great for SEO.
The blog is also a great way to share tips and resources that would be helpful for your clients and other photographers.
e.g. “Tips on planning your elopement in Mexico”, “Outfit ideas for couples photoshoots”
Sounds overwhelming?
Soulkynd Showit Templates are built with all the essentials for photographers – all you have to do is replace the template’s content with your own, and know the strategy has already been taken care of for you with design that places user experience first.
Wanting to create a custom Showit website or customize a template with me? Explore my services and let’s bring your website dreams to life.
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Try Showit with my free template + canvas 10 pack
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Based on our Adeline template
